Auroz News

December 3, 2021

Auroz Growth Continues

Fast-growing UC distributor Auroz is utilising the latest technologies from EPOS | Sennheiser and Audiocodes to inspire a home working sales boom where demand has accelerated by over 600%.

Microsoft Teams certified devices such as headsets and speakerphones together with busylights from Kuando are helping resellers transition their customers to a home working revolution.

Sales and Marketing Manager, Ryan St John, says the new ADAPT Line series of headsets and Expand speakerphones from EPOS are proving particularly popular along with the latest conferencing innovations from Audiocodes.

Demand for collaboration solutions has rocketed to record levels in recent months, ensuring traditional office-based workers can operate more flexibly and just as effectively from home.

“We expected that once businesses enabled their employees to work from home that we would see demand for headsets in particular go back to pre-pandemic levels. Instead what we are seeing six months later is a high demand for more premium products. The low-cost headset effectively enabled people to work from home quickly in large numbers, and now those people are seeing there’s products that allow you to be even more productive. While EPOS and Audiocodes are our biggest sellers along with Kuando and Embrava presence indicators we offer an extensive product portfolio from other world leaders such as conferencing specialists Konftel and Starleaf.”

Managing Director, Jason North, says work has become ‘something you do, not where you go’. He believes there are many more opportunities for resellers and systems integrators to exceed their own customers’ expectations, based on high quality technologies available from Auroz. He also questions if the old ways of working will ever return as before.

Auroz is also enjoying lots of success with ISDN gateways that help keep legacy phone systems operating, especially in the healthcare and government sectors, where more SIP-based alternatives are having to be deployed.

“The Covid crisis has been a terrible experience for so many people and our thoughts and prayers remain with all those affected,” said Jason. “Here at Auroz we are playing a frontline role in helping businesses adapt to very challenging times. For many months we have been extremely busy and we continue to work hard with our growing army of resellers to ensure companies big and small can take advantage of the latest technologies – to not just survive but thrive during these difficult days – and keep the country’s economy moving forward.”

In addition, Auroz has been forging productive new partnerships, to further fuel business growth – after teaming up with smart technology specialist VAVA and also world leading German manufacturer Horst-Platz GmbH to offer the Plathosys CT 460 Pro USB handset which seamlessly integrates with sophisticated mobile eHealth stations for crystal clear, instant audio – in addition to visual communication.

Auroz has added VAVA’s acclaimed USB hubs and 4K laser projectors to its traditional UC product portfolio – and for the first time, dashcams too.

“USB hubs and projectors will find a natural home with our existing channel, while the dashcams are an exciting new addition which I’m sure will give new channel partners the opportunity to experience working with Auroz,” Jason pointed out.